What is a conscious business?
Think of conscious businesses as Purpose driven Organizations, that exist for a reason. Similar to what Simon Sinek describes in his talk “Start With Why”.
These companies are singularly focused on values and will avoid any action that is not true with their beliefs.
They’ll give more than they take, by caring not just about profits, but also about people and the planet.
Such companies make profits and do good, at the same time.
Can you give me some examples?
Yulu is making easier for people to travel in Bangalore. Graviky is making ink from smoke, to keep the air clean. Awair is helping people track indoors air quality and gives recommendation to stay safe and healthy
Green Snack Co offers a healthy snack to conscious consumers. Healthie offers healthy meals. Nutek Salt is creating naturally sourced potassium salt, a healthier version of the commonly used table salt. IsayOrganic is bringing fresh and certified organic products to Indian kitchens
Barenecessities is a market place for sustainable alternatives to consumer goods. Encircled is making dresses that women can wear in multiple ways, to keep a check on unnecessary purchases. Girlfriend Collective is making leggings out of plastic bottles, and rewarding their employees well while they're at it.
Wysa is helping people untangle troubling thoughts and manage their emotional well being. Unacademy is making a large variety of free courses on their learning platform. Niramai has created a low cost, portable tool to detect breast cancer as early as possible.
You get the idea, don't you?